24.10.2007 — Banner exchange system - new advertising facilities within the city home computer networking

Currently banner exchange is one of the most affordable and widespread ways to promote network resources and generate quality traffic. The exchange efficiency depends on a number of parameters including the type of the system used for storage, management and processing of the advertisement information received from all exchange project members.

Specialized banner exchange system developed by the programmers of our company exclusively for the large Internet provider "Cifra" allows to automatize the management of various promotion campaigns, which have graphical and textual material. Now all members of "Cifracom" home computer network (and its partner networks) have a great opportunity to gain exposure for their own local or external resources or, on the contrary, sell free ad space. The main advantages of this system are flexibility and a well thought-out structure adapted to the needs of numerous advertisers. The suggested mechanism of banner exchange can be a perfect solution not only for processing, delivering and rotating banners and text info on the network resources, but also for providing customers with advanced features and user friendly service. Text info distribution and banner exchange processes are run according to the pliant rules which system members can adjust to their own demands. The system offers an expanded control panel to setup and target advertising to categories, time and audience. The set of tools implemented in every user account provides an access to the detailed statistics for each advertising campaign.

The banner exchange mechanism was developed as a new module for CMS (Content Management System), which was integrated by our specialists to the corporate web resource of "Cifra" company earlier. Such unification of numerous network services under the solid control of Management System has the benefit of considerable facilitation of administrators' daily job.